For the company whose strategy has led to the remarkable positioning of the innovative technology/product in the cosmetic & personal care market, differentiating it over the rest.
– Detection of market/consumer needs
– Disruptive capacity of the innovation (Do similar products in its category exist in the market?)
– Research, technology used and scientific background
– Dissemination of the innovation and/or marketing campaign
– Positioning in the market (if the product is still not available in the market, TRL will be evaluated)
– Timings. Recent strategies will be ranked higher